By Mark Weiner–Managing Partner, Reliant Security
In my last blog, “The PCI Blame Game,” I expressed surprise that technology providers have thus far escaped the controversy around PCI-DSS adoption. Now, I’d like to explore the failure of commercial security firms to address the PCI compliance problem with cost-effective and integrated solutions.
PCI is one of the largest mainstream business problems that the Information Security Profession must solve. At the same time, PCI for the “brick & mortar” merchant has been a boon to data security firms. Security product and consulting firms produce proprietary software, hardware and management tools with an eye toward selling one fancy security gizmo to augment the new mini data center that they hope to create in to each retail location. The expectation that merchants should happily buy an independent Wireless Intrusion Detection Device, Vulnerability Scanner or File Integrity Monitoring solution for each location demonstrates how little understanding these firms have of their customer’s PCI business problem, and exposes the inflated view they have of the value that their point solutions provide.
In the 1997 film “Contact,” starring Jody Foster, fictional defense industry kingpin S.R. Hadden gleefully quotes the first rule of government spending: “Why build one when you can have two at twice the cost?” The mainstream data security industry has marketed its solutions for PCI compliance with exactly this approach. Alternatively, merchants aim to build distribution channels and systems that scale efficiently across hundreds or thousands of locations. So it’s not surprising that a significant source of the gridlock surrounding PCI adoption is a mismatch between the way the security industry wants to sell and the way that merchants want to buy.
Gridlock
It is not difficult to understand why the retail community adopted its legendary thriftiness. For more than 100 years, retailers have hammered away at distribution costs with liberal use of technology. Unlike their other technology investments, the ones they make to comply with PCI provide limited ROI. From the merchant’s perspective, any investment lacking measurable ROI is tough to swallow. The products offered by traditional security companies, with their added overhead of systems integration cost, complex deployment models, operational overhead, software maintenance fees and proprietary hardware are simply out of reach.
The industry that provides information security products has come a long way from its obscure academic beginnings. The first information security professionals were mathematicians who worked for the military encrypting and deciphering transmission of messages across diverse media ranging from paper scrolls to radio waves. Information security as a distinct field from mathematics did not emerge until the advent of mainframe computers in the late 1960s. It is important to recognize that information security was, from the 1960s until the 1990s, almost entirely an academic field of study born in universities and research labs, and dominated by a handful of PHD-level researchers. Primarily the government and the growing financial services industry funded it. Popular open source security applications like NESSUS, NMAP, IPtables and SNORT were first written in the mid 1990s and released under public licenses because researchers had little profit motive, and there was no established market in which to sell them.
As Internet usage became widespread, protection of sensitive data became a mainstream business problem. Security companies entered the market with pricey gizmos designed to protect web-based transactions. IT companies had just finished a long shift toward software licenses vs. proprietary hardware. Consequently, security companies gravitated toward business models that were heavy on selling software-based features via licensing agreements. Integration of multi-vendor products into a robust set of security controls, such as the ones required by PCI, was left to users and consultants.
The PCI standard was developed around eCommerce requirements in 2002 and applied to the retail world around 2005, after data breaches at the point of sale became a significant problem. This is when the security industry missed a critical step. It could have focused its efforts around integration by providing open APIs, integrated management tools and bundled products that provided a layered defense. Instead, it stuck rigidly to existing business models, and ran expensive marketing campaigns assuming that merchants would buy their products if they understood their features, functions and benefits.
Today, the jury is in and the verdict is not good for anyone involved. PCI adoption lags, as retailers continue to search for cost-effective alternatives. Security product vendors have largely priced themselves out of the market, and are frustrated that sales of their products in the retail sector don’t meet expectations. And the PCI Blame Game rages on…
This state of “gridlock” is what prompted us to launch Reliant Security with a goal of decreasing the cost and complexity of compliance. We provide consulting and data security solutions with an emphasis on leveraging open source security tools and virtualization over commercially available software, to provide our clients with secure, cost-effective solutions.
In our experience, retail merchants don’t want encryption solutions so complex that they would take the world’s supercomputers an additional 100,000 years to decipher. Nor do they want Wireless Intrusion Prevention Systems capable of detecting and responding to intrusion attempts within milliseconds. It’s not that they don’t understand these solutions, but rather that most simply don’t care. What they do want is to comply with payment card security requirements so they retain their place amongst consumers and payment processors as legitimate users of the payment system.
Why can’t merchants afford to buy two fancy security gizmos at double the cost?
Because their retail locations, which have become the front line in the payment security war, need right solutions to protect themselves on terms that keep the defenders healthy. If we bankrupt merchants to protect the payment system, then we have not actually protected the system at all.
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